Future of news presenting online in terms of "personalisation" and "user generated content"

In 2014, the media will be made up of a wide range of breadth and depth. The road to this phenomenon began in 1989 with the creation of the world wide web. Then in 1994, the creation of "amazon.com" and 1998, the creation of "google". After this, the net continued to expand in many different and intriguing ways, which included the creation of many other services such as Tivo, a popular brand of digitital video recorder which made it possible to capture television presentations to a hard disk storage for later viewing when the cosumer so wishes. In 1999, Blogger was created which was a blog publishing service. Since 2002, a social network of youth has also appeared on the web scene with websites such as "Friendster", "Myspace" and "Bebo" appearing which allow youths to form new social networks with new or existing friends.

2006 saw Google take a gigantic leap in the world of media by combining all it's services into a "grid". People now had the choice of whether to store, or publish, and had the ability to create or consume. In 2008, two media web tycoons, google, and amazon, combine to form "Googlezon". A total customerisation of content allows people to have the world at their fingertips with a bigger search engine available and all the market abilities of amazon. It caters to the interests of each individual and stores personal information meaning that they are able to use this to their advantage to create a personalised media.

The war between Microsoft and Googlezon continues in 2010, but the vast expansions and levels of Googlezon is too much for Microsoft and Googlezon wins the "news war". No actual news organisations are involved however. The New York Times proceeds to sue Googlezon for copyright infringement, but the Supreme Court take the side of Googlezon.

In 2014, Epic is released by Googlezon. EPIC (Evolving personalised info construct), which means that everyone contributes. It is a summary of the world which is deeper and broader than anything ever has been, but at the same time, it is merely "a collection of trivia". It is shallow and most of it untrue, but it is so popular that the New York Times is forced to go offline and become a print newsletter for the elderly.