Testing The Case Study

1. General NMT terms

• technology
• institutions
• audience
• issues
• the future
• innovation
• technophile/technophobe
• push technology/pull technology
• hot media/cold media
• global village
• convergence
• personalisation
• interactivity
• democratisation
• exploitation
• consumption

2.

• production
• content
• performance
• reception
• developments
• music distribution
• "digital auteur"
• revenue/software
• multimedia
• stereo/soundtrack
• anti-social technology
• piracy revolution

3.

• In 2005, Nielsen SoundScan reported that the "big four" record companies accounted for 81.87% of the U.S. music market.
• DRM protected tracks are available for 79p, but for higher quality music, customers are expected to pay another 20p. Entire albums can cost as little as £7.99.
• Apples iTunes Store is said to be the most popular online music store having sold more than 2.5bn tracks around the world.
• The RIAA is a group which makes it it's personal aim to fight against online piracy. Their latest scheme includes a website which allows American college students to settle costs upfront from peer to peer sharing files they have been involved in.
• The first of these cases, in January last year, resulted in a landmark legal ruling, with two men ordered to pay £5,000 and £1,500 respectively for copyright infringement. Additional costs and damages were estimated at up to £20,000.
• The Chief Executive of Big Champagne, a media analysis company that specialises in monitoring P2P sharing says that around 1 billion tracks are traded illegally each month - This is occuring despite the closure of P2P sharing systems such as the first illegal Napster, Grokster, and Kazaa.
• More than 50% of the downloading music market is in the UK, where over a million tracks are downloaded "legally" each week.
• Bebo's UK audience has apparently increased by 10% in just a month (January 2007 to February).
• Apple sold more than 10.5 million iPods in the first three months of 2007, helping the US technology firm to record an 88% increase in profits.
• The global success of its digital music player and strong demand for its MacBook computers helped Apple's sales to soar from $4.3bn to $5.2bn.
• UK record labels have forced 23 internet users to pay fines worth a total of more than £50,000 after they admitted to illegally downloading music.