Key Concepts of NMT

Technology
What the technology allows audiences and institutions to do that they couldn't do before. How is it marketed? Who provides it? Cost? Hot/Cold media? Is it an old media undergoing radical transformation?

Convergence - a term to describe the process of multiple technologies being brought together to form a new product. For example, gaming consoles such as Playstations can be used for DVD playing as well as audio CD's.

Linear/Non Linear - Linear experiences are experiences that go in a straight line without stopping such as a film at the cinema. Non Linear is when the audience has more flexibility to choose their experience such as certain DVD features which allow the audience to choose specific endings of events (Final Destination 3)

Digitisation - Basically, the form of all digital material, picture, plain text or just a movie (which is made up of a long series of 1s and 0s) is reproduced perfectly by a computer (e.g. Sky+ box) and then moved in an efficient manner across the internet even.

Institutions
Establish how media institutions are converging media interests to increase profit, launching new products, and reacting to audience demands.

Interactivity - it is a two-way communication and with NMT, it is basically content that is reactive to the audience's choices. For example, the red button which activates Interactive TV.

Audience
What are audiences doing with their new media technologies? How are traditional experiences of the media changing? What are audiences neglecting in order to work the product? Research can be done with audience research, asking opinions, and investigating consumption patterns.

Personalisation - a term to describe the characteristic of a NMT at offering it's audience a personalised experience. For example, Sky+ allows its viewers to pause live TV and automatically record their favourite programmes.

Linear/Non Linear - Linear experiences are experiences that go in a straight line without stopping such as a film at the cinema. Non Linear is when the audience has more flexibility to choose their experience such as certain DVD features which allow the audience to choose specific endings of events (Final Destination 3)

Issues
Illegal issues raised by such products as limewire. Does increased spending harm children? Is this new way of consuming information/ entertainment generating any "moral panics"?

The Future
If the technology is extended, what could happen? How could NMT be different in future, if compared to current technology?

Democratisation - It is the ability to communicate opinions and ideas and share your "creative output" with others. The creation of blogging has put forth the road of creating your very own TV schedule and being able to plan what you watch, and when you watch it.