Thursday 26 April 2007

'Distrust causes illegal downloads'

http://media.guardian.co.uk/newmedia/story/0,,2065254,00.html

More than a quarter of young people in the UK are prepared to illegally download music and films because they distrust the entertainment industry, according to research.
41% of 18- to 34-year-olds do not trust the entertainment industry to provide value for money, and 34% do not trust companies to respect the rights of those who do pay for digital content.
Research found that 27% of young people have already downloaded content illegally or would do so.
This distrust has been caused by the imcompatibility for music from iTunes being played on anything but an iPod.
49% of younger consumers are more likely to criticise an entertainment company to their friends, 37% are more likely to share their negative opinions online and 43% said they would be more likely to boycott products or services.

In the US, CD sales dropped by 20% from 2006 to 2007, according to Nielsen Soundscan.
70% said that "word of mouth" from friends was a key influence.
Earlier research into consumer trust, published in January, found that 57% of people in the UK said they trusted the entertainment industry, compared with 67% for the technology industry.
The media industry was the least trusted at just 21%.

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